Jordan P. Hickey is an Arkansas-based freelance journalist with work in the Washington Post, Garden & Gun, Southern Living, Southern Foodways Alliance, Longreads, and Arkansas Advocate, among others.
“People will see your ad. It will work.” He wasn’t wrong. There are few places better suited to be the poster child for billboard advertising than Harrison, Arkansas, which was dubbed “the most racist town in America” after a string of...